My Journey
As of 2024, Japan is the world’s fourth-largest advertising market—offering immense potential for global investors and business leaders. Yet, during my years leading Japanese subsidiaries of U.S.-based companies, I witnessed many promising initiatives fall short due to a lack of local understanding.
I founded this consultancy, Tokyo Market Bridge, to close that gap—bringing over 20 years of experience to help international businesses navigate the Japanese market with clarity, confidence, and cultural insight.
Since 2021, I have supported investors, venture capitalists, and business leaders in making smart, informed decisions about market entry and business growth in Japan.
Tae Yamashita
GTM Consultant for Japan Market Entry
I’m Tae Yamashita, an advertising and marketing expert with over 20 years of experience in Japan’s dynamic media landscape. I’ve held leadership roles at the Japanese subsidiaries of U.S.-based companies, including top agencies and global tech platforms like Amazon and Meta.
My expertise lies in go-to-market strategy, advertising account management, and product marketing—developing localized strategies, driving revenue and product adoption, and helping international businesses navigate the complexities of the Japanese market with confidence and clarity.